Hey!
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I’m a Product Designer based in New York City, designing since 2011 with a background in graphic design.

‍I specialize in high craft and strategic partnerships with my product teams, including 0-1 product launches and expanding design influence to inform product outcomes.

In my free time I write, make mixed drinks, and perform improv comedy with “Siblings” and "Kid Brother".

Want to connect? Email me or schedule time to chat
Currently:
Reels Engagement Design
Siblings Improv
Site Archives

2025-2021

2021-2019

2019-2015

2015-2011

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Facebook reels player showing bubbles of people who reacted to the reel.

FB Reels Engagement

2024
–
2026
·
product
I own end-to-end design for Reels engagement on Facebook, focused on increasing social interaction within the viewing experience.
Get in touch
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Device containing comment sheet on Facebook

Facebook Comments

2025
·
Product
product
I led design on Facebook Comments modernization, partnering cross-functionally to improve relevance and legibility — shipped December 2025.
Read News Post
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Collage of Aidan and various objects from the trip, including Pokemon, Evangelion robot, a fish, Snoopy, food and more

Sabbatical 2025

2025
·
write
In October 2025, I took a break from work and NYC, and spent the month traveling. I wrote and documented every day.
Read Travel Blog
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Framed poster showing an illustration of a gigantic pink rat breathing fire across the Manhattan Bridge

Siblings <> The Rat

2025
·
Design
perform
design
Risograph printed poster celebrating 1 year of improv shows at The Rat
More from Siblings
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Poster of a skyline of manhattan with the title "SIBLINGS 50 and the Upright Citizens Brigade logo

Siblings 50

2025
·
Perform
perform
design
Siblings performed our 50th improv show Summer 2025 at Upright Citizens Brigade.
More from Siblings
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Typewriter showing script "Snack Mix Survivor"

Sketch Packet

2025
·
write
Set of 3 recent comedy sketches I've written for stage.
request
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Glass of iced orange coffee

Orange Coffee

2025
·
Drink
drink
Inspired by Channel Orange of Menotti's, an LA coffee shop. Name WIP. - 2 shots cold brew concentrate - .5 shot simple syrup or maple syrup - 3-4 shots oat milk - 2 dashes orange bitters - shake or froth, pour over ice
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Greetings from Siblings postcard

Hartford Improv Fest 2025

2025
·
Perform
perform
design
Our first traveling gig as an improv team! To promote the show I risograph printed postcards.
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Bottled Clarified Orange Whiskey Sour

Clarified Orange Whiskey Sour

2025
·
Drink
drink
An acid adjusted take on a classic! Can be clarified or dressed up nice as a regular whiskey sour. Thirsty Whale ratios: - 2 cups bourbon - 1 cup acid adjusted orange juice (substitute lemon juice + orange bitters if not avail) - 3/4 cup simple - 3/4 cup milk mix and let sit for 6-8 hours. Strain over night and bottle (makes roughly one bottle) - (optional) top with red wine floater
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Face Mash Poster

2024
·
design
Illustration featuring caricatures of all members of Siblings - made via content-aware scaling and hand drawn details. Risograph printed.
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Bottle of purple clarified lavender Bee's Knees

Clarified Lavender Bee's Knees

2024
·
Drink
drink
Batch cocktail heavily inspired by Thirsty Whale. Check out his page! - 2 cups gin - 3/4 cup honey simple syrup - 1 cup lemon juice - 3-4 tbsp dried lavender bud - 3-4 tbsp butterfly pea flower (for cool coloring) mix and let sit for 6-8 hours. Strain over night and bottle (makes roughly one bottle)
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Playdate book cover in the style of Goosebumps

Siblings Halloween

2024
·
Perform
perform
design
Poster I designed for our first annual Halloween show in 2024.
More from Siblings
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Facebook Live video player showing comments and reactions flying out of the phone

Facebook Live

2022
–
2024
·
Product
product
I designed the new Facebook Live player end-to-end, shipping across iOS and Android after 1.5 years with a PM and 6 engineers — maintaining watch time and session length at scale.
Get in touch
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DVD cover of Batman jumping out of a window with the title "Batman Begins: The Visual Album" beneath

Batman Begins: The Visual Album

2024
·
Write
write
design
perform
Movie edit replacing Hanz Zimmer's score with 90s and 00s grunge rock. Risograph printed for mock-DVD sleeves.
Watch Clip
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Planko logo

Planko

2023
–
2024
·
Perform
perform
My first improv team. We performed a mini-Harold and performed in 17 shows.
View More
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Image of a digital Casio watch depicting the time

Casio Royale

2023
·
Design
design
Modded Casio replacing the case with stainless steel and sapphire glass with a lug converter and nato strap
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Image depicting a picture frame with an improv degree from Upright Citizens Brigade

UCB Improv Degree

2023
·
design
perform
Proof of completion of Improv 401 at Upright Citizens Brigade New York. Degree was modified and risograph-printed, then matted in a vintage picture frame.
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Facebook Watch (AKA Facebook Reels) tab inside isometric phone

Watch Growth

2020
–
2022
·
Product
product
Grew Facebook video viewership in international markets — focused on discovery, performance, and localizing the watch experience for lower-bandwidth contexts.
Get in touch
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Hand holding two cold beers with the label "Pandemic Pale Ale" made out of an illustration of a germ and a grapefruit slice

Pandemic Pale Ale

2020
·
Drink
drink
design
Over the pandemic I got to brew beer at home with dad. Aged with grace over time! Bottled and designed by my dad and I.
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Poster showing a variety of Halloween patterns

Halloween Fest

2019
·
Design
design
Poster I made for a local university event.
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Laptop showing design tool with specs of the instant feedback UI item

Facebook Design Systems

2019
·
Product
product
While interning at Facebook I componentized the instant feedback unit (aka toast) which shipped as part of the Facebook Design System across iOS, Android, and web.
Get in touch
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Aberdeen football club jersey with TOOLE and 42 on the back

Study Abroad Retrospective

2019
·
Write
write
Yes, I studied abroad, and yes it was awesome. I wrote about my experience spending 9 months living in Aberdeen, Scotland.
Read It
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Laptop showing Step Change in Safety home page

Stepchange in Safety

2019
·
product
I designed the end-to-end UX for Step Change in Safety, an occupational health nonprofit in Aberdeen — shipped as part of their full site redesign.
View Website
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TV showing FuboTV app with guide open and a hockey game selected

FuboTV Redesign

2017
–
2018
·
Product
product
While working at Fantasy Interactive I prototyped the navigation and guide experience for FuboTV, which was shipped in their redesigned TV app.
Read More
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App showing latest podcast epidsodes and shows

Podify UX Study

2018
·
Product
product
write
While in school I wrote about the UX of podcast listening and how it could be improved.
Read Case Study
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Paper displaying title and authors of Designing Gamification Technology for and with Students with Behavioral Disorders

Project Tadpole

2018
·
Product
product
write
Designing Gamification Technology for and with Students with Behavioral Disorders: a published research paper I wrote while part of my college UX Research lab.
Read Paper
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App showing map of ocean with cruise ship boat floating atop it, with UI showing upcoming events

Fantasy Interactive

2017
·
Product
product
Miscellaneous projects for various clients including Royal Caribbean.
Get in Touch
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App showing map of nearby buses and transportation times

NJ Transit UX Study

2017
·
Product
product
write
Project I designed and wrote exploring the UX of Public transportation
Read Case Study
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Illustration of a stormtrooper from the side view and it's made out of an image of a hamburger

Burger Trooper

2015
·
Design
design
Illustration I drew in between college lectures in anticipation for The Force Awakens
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Poster showing "I CAN DO BETTER" made out of Legos

I Can Do Better

2015
·
Design
design
Piece from my High School Computer Graphics Senior design portfolio.
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Poster showing abstract shades of purple with "HOPE" fixed atop the composition

Relay for Life Poster

2014
·
Design
design
Project I did for a friend hosting a local Relay for Life event. Made some cool stickers too
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Poster showing an abstract suit and tie with the numbers 1 and 4 atop and the title "suit and tie" in the center

Prom 2014 Poster

2014
·
Design
design
My first paid design gig! Junior year in High School. I was paid in prom tickets.